Unisport Tastemakers: Feeling Fast at The PUMA Ultra Event in Milan
An exclusive event in sunny Milan in late August, 2024 that includes a football tournament, Go-Kart race and meeting a football superstar - sounds crazy, right? Well, that is what four Unisport Tastemakers got to experience. Read more about the event below, and how you can become a Unisport Tastemaker!
Celebrating the new PUMA Ultra
Four lucky Unisport Tastemakers were exclusively invited by Unisport and PUMA as part of the Unisport Tastemakers program, to celebrate the launch of the new version of PUMA Ultra. The new PUMA Ultra was already unveiled in May 2024, and the new features and design shocked the world of football boots, as they brought back Carbon. Now PUMA thought it was time to celebrate the newest iteration of the brand’s speed-silo with a stunning, exclusive event that capsulated what feeling fast truly means!
Feeling the heat with a Go-Kart race
What is faster than Formula 1 race cars? Not that much really - and PUMA knows that! Thus the symbol of the new PUMA Ultra is racing cars and the feeling you get, when racing. The beautiful purple PUMA Formula colourway was the main focus of this event - which further underlines the references to racing.
To highlight the feeling of fast, the event included a Go-Kart Race, where our four Unisport Tastemakers had the chance to race against each other, as well as other event participants. And if they were fast enough, they could even win a crazy prize of attending a real Formula 1 race! Luca, one of our Tastemakers, actually made it to the Final Heat Race - but ended just outside the top spots, sadly.
Get a feeling of the Go-Kart Race below, and read more about the event further down.
Testing the PUMA Ultra at a football tournament
The Unisport Tastemakers were equipped from head to toe with new gear from PUMA, including a special Unisport branded football kit. The Tastemakers obviously also received a pair of the new PUMA Ultra Formula football boots. During the event, the Tastemakers could test the new boots through challenges, as well as during a football tournament.
Just like with the Go-Kart race, there was a crazy prize for the winners of the football tournament - this time more football related, as the prize was a trip to an AC Milan match at the iconic San Siro. Even though the team didn't win the football tournament, the Tastemakers still felt as winners, as they could bring all the new football gear from PUMA back home.
Meeting a global football superstar!
Oh - and one last, but very important thing..! The PUMA Ultra event was filled with superstars, and at the end of the day, the Unisport Tastemakers got a once-in-a-lifetime chance to a meet'n'greet with a true football superstar. Some call him ‘Captain America’ and earlier this year, he had a pair of his own signature PUMA Ultra boots - and now you might have guessed it… It is of course Christian Pulisic!
As some of the few people at the event, the four Tastemakers got the chance to meet the American superstar, who plays for AC Milan. Name a better way to end a day made to celebrate the PUMA Ultra, than meeting one of the famous PUMA Ultra player ambassadors? We’ll wait…
Please check out some of the content from the lucky Tastemakers, who attended the event, below.
And below the Tastemaker's content, you can read more about how you can become a Tastemaker too.
How to become a Unisport Tastemaker?
Four lucky Unisport Tastemakers from the Nordics could suddenly find themselves in Milan, Italy on a hot summer day in August 2024. How is that possible?
They had all applied to the Unisport Tastemaker program via their Unisport FC profile. This is how you apply:
- Sign in to your Unisport FC account
- If you don’t already have one, it only takes 30 seconds to create an account.
- Fill out the Tastemaker application in the Locker Room
- You’ve now applied!
What is the Unisport Tastemakers program?
The Unisport Tastemakers program allows players from around the world to sign up for some mind-blowing opportunities, such as unique football experiences or testing the latest innovations in football gear. All we ask in return is to create content about it on social media, or share honest opinions on the tested product.
Everyone can apply to become an Unisport Tastemaker - and maybe you'll get picked out to our starting XI for our next Unisport Tastemaker event.
JayMike tells a bit more about Unisport Tastemaker in the video below. Check it out!