PSG x Jordan 'WINGS' – When Fashion Meets Football

Unisport x ESMOD

To celebrate the highly anticipated launch of the PSG x Jordan 4th WINGS collection, the Unisport Paris store stands out with an exclusive collaboration with a local fashion school, ESMOD. This innovative initiative merges sports, fashion, and creativity, providing a platform for a talented student, Charton Arthur, to design exclusive fashion accessories inspired by the world of Paris Saint-Germain and the Jordan basketball brand.

Charton collaborated with the balaclava brand @abalaclavachaud, which assisted him in the design and knitting of the pieces. For this collection, he focused on materials that are both innovative and sustainable. The collection features eco-friendly fur made from recycled plastic bottles, demonstrating a strong commitment to a more sustainable fashion industry. Additionally, high-quality materials such as wool and mohair, along with an innovative "Glow in the Dark" wool, elevate the designs. The collection's centerpiece items - balaclavas and scarves - are crafted using artisanal techniques. Each accessory is produced with a gauge 3, 5, and 7 knitting machine, depending on the yarn thickness.

The goal? To create a unique aesthetic and dress the mannequins at Unisport Paris with one-of-a-kind pieces, including balaclavas, gloves, scarves, and pants, all designed to enhance the standout products from the PSG x Jordan collection. These mannequins, displayed at the Unisport Paris store, will serve as key visual elements in the presentation and promotion of this exceptional football and fashion release.

Exhibition at Unisport Paris

This initiative highlights the creative talent of young Parisian designers while reinforcing the avant-garde image of the PSG x Jordan brand - once again confirming their influence in both the football and fashion worlds. This temporary exhibition will be on display throughout February at the Unisport store, located at 4 Rue Berger, 75001 Paris