Celebrating 30 Years of Football Passion – A Journey Through Three Decades
2025 marks an incredible milestone for Unisport – 30 years of dedication to football, players fans. Since our humble beginnings in 1995, we have evolved into the world’s leading destinations for football enthusiasts, bringing the best gear, insights, and experiences to players and supporters alike.
This anniversary is more than just a celebration of time—it’s a tribute to the community that has made Unisport what it is today. From our first store in Copenhagen to expanding across Europe with flagship locations, our journey has been filled with unforgettable moments, challenges, and above all, a shared love for football.
A Legacy Built on Passion
Unisport was founded in Denmark in 1995, with a simple but ambitious mission: to serve football lovers with the best products and expertise available. What started as a small football-specialist store soon became a digital pioneer in e-commerce and on YouTube, shaping the way fans engage with the game through high-quality content, product launches, and exclusive collaborations with the world’s top football brands.
Over the years, Unisport has grown into much more than a retailer. We have become a global football community, offering everything from the latest boots and shirts to behind-the-scenes access to the biggest clubs and players. Through our partnerships with Nike, adidas, PUMA, amongst other leading brands, we have continuously brought innovation and inspiration to football lovers around the world.
The Expansion of Unisport – Our Stores Through the Years
While Unisport started as a small Copenhagen store, we have since expanded our physical presence across Europe, bringing our unique football experience to fans everywhere. Each store represents a different chapter in our journey and stands as a testament to our passion for the game.
Copenhagen, Denmark – 1995
Our very first store opened in Vesterbro, Copenhagen back in 1995. Since then the store have moved across Copenhagen, before finding it's home located at Vimmelskaftet 42. Over the years, it has grown into an iconic football destination, not only offering an extensive selection of gear but also hosting special events, exclusive drops, and a football museum featuring legendary boots and shirts from football history.
Paris, France – 2019
Paris, the city of football fashion and style, was the perfect location for our next flagship store. In 2019, we opened our doors at 4 Rue Berger, giving French football lovers direct access to the latest releases and the exclusive Unisport experiences. The store quickly became a favorite destination for both local and international fans.
Stockholm, Sweden – 2021
In 2021, we brought the Unisport experience to Sweden by opening our store in Stockholm at Sveavägen 2. Swedish football fans embraced the store immediately, and it has since become a central hub for everything football-related in the country.
Oslo, Norway – 2024
With football culture thriving in Norway, we expanded into Oslo in 2024 with two store locations: Karl Johans gate 37-43 and Ullevaal - national stadium of Norway. These stores are designed to cater to the growing Norwegian football community, offering everything from personalized boot fittings to match-ready kits. And with guests such as Erling Haaland and Martin Ødegaard, it is safe to say the norwegian football community have welcomed us.
Munich, Germany – 2024
Munich, home to one of the most passionate football fanbases in the world, became the latest addition to our store lineup in 2024. Located at Neuhauser Str. 5, this store reflects Germany’s deep-rooted football culture, providing fans with top-tier products and an immersive shopping experience.
Bringing Fans Closer to the Game
At Unisport, our goal has always been to connect fans with football in the most meaningful way possible. Whether through exclusive boot launches, in-depth player interviews, or behind-the-scenes content with the biggest clubs, we strive to give fans a unique perspective on the game.
Our online presence has played a crucial role in this mission. With millions of followers across YouTube, Instagram, Facebook and TikTok, we engage with football lovers worldwide, providing expert reviews, tutorials, and insider access to the biggest moments in football. Our digital platforms ensure that no matter where you are, you can be part of the Unisport family.
Celebrating 30 Years – What’s Next?
As we celebrate this milestone, we are not just looking back—we are looking ahead. The next chapter of Unisport will be about pushing boundaries, embracing new technologies, and continuing to serve the football community in even bigger and better ways.
We have exciting plans in store, from new product collaborations to expanded in-store experiences that will redefine what it means to be a football fan. Whether you’ve been with us since the beginning or are just discovering Unisport today, we thank you for being part of this incredible journey.
Here’s to 30 years of football passion—and many more to come! ⚽🎉