A classic reborn | Meet the innovative adidas Predator 18+

It’s back - happy Predator day! Today is finally the day, where the adidas Predator gets its comeback. The new model is called adidas Predator 18+ and will with immediate effect replace the ACE 17+ PureControl in all adidas launches. This means it will be part of the forthcoming Skystalker Pack, but before we reveal the other 4 boots, the Predator deserves its time in the spotlight alone.

The Predator was first launched back in 1994 and worn throughout the 90’s and 00’s, it was stars like David Beckham, Zinedine Zidane and Del Piero, who created history wearing the Predator silo. Now adidas bring their most iconic boot into 2018 with the Predator 18+ and here it will be superstars like Paul Pogba, Dele Alli and Özil, who will wear the new innovation.

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The first ever colourway for the Predator 18+ is a captivating black, red and gold piece, which gives you a classy and stylish feel, but still has plenty of flare in the shape of the chromed up soleplate and hidden details. It truly is a perfect combination for the controlling player, who runs the game and structures every attack.

“When designing the Predator 18+ we wanted to create the most innovative boot on the market while staying true to the very ethos of what made the Predator such an iconic boot. We wanted to create a boot for those players who control the game through a killer touch or defence-splitting pass.” - Sam Handy, VP of design, adidas Football

If you look at the technology behind the Predator 18+, and what ways adidas have innovated and improved the boot, it is particularly worth noticing adidas’ Primeknit Sockfit. It is created to expand and fit your foot shape and ensure the ultimate supportive fit. The Primeknit material includes a layer of Controlskin for optimal grip in all weather conditions, as well as an anatomical upper, which follows the heels shape and ensures lockdown throughout the boot.

adidas’ famous PureCut laceless system has been carried over from the ACE PureControl boots and still works to maximise your strike surface, which in turn increases pass precision and shot precision. Built into the boots upper you find the Controlframe, which is what makes the laceless fit possible. It supports your foot and provides both horizontal and vertical support, when you move and make sharp turns. Lastly, adidas have built on their Boost concept and built it into the sole, which gives you more energy return when you run.

"The new Predator will provide athletes such as Paul Pogba and Dele Alli with the tools they need to maximise their own creativity; such as the introduction of a CONTROL skin and a new hybrid stud configuration to support the dynamic movement required for professional athletes."

All in all the adidas Predator 18+ is the optimal weapon for any playmaker, who demands luxury boots. With the boot you can tap into legendary players mantra, while enjoying adidas’ newest and most innovative technologies. Predator is finally back and it has come to stay. Thank you adidas!