Unisport becomes Official Retail Partner with F.C. Copenhagen

The best football shop and the most successful Scandinavian football club in recent years will work together.

Unisport are happy to present a new partnership with F.C. Copenhagen. Together with adidas and F.C. Copenhagen we look forward to bringing our expertise to the table and build on an already strong partnership. This will include an increased exposure of F.C. Copenhagen online and in our store in Copenhagen. You can already check out the brand new home shirt from Friday the 11th of September on our website and in our store.

Besides that, Unisport will work with different sections where we can use each other's strengths to get even more success.

- Unisport will be a great partner for us on many levels. First they will be a strong asset in campaigns, product development and execution along with adidas. We're looking forward to see the new F.C. Copenhagen section in their Flagship Store in Copenhagen, which will make us even more visible in our city. They will also help our football department with delivery. We're excited, says Martin Nøhr, Store Manager in FCK.

- We are very proud to continue our successful and long partnership with F.C. Copenhagen. Unisport is an important part of this journey. Unisport is a strong football retailer with a 'best in class' skill set. And we can't wait to interact with the clubs and the fans of the team, says Krystof Mejstrik, GM adidas Nordics.

Michael Burk, CEO at Unisport, follows up: - F.C. Copenhagen is the most successful Scandinavian football club in recent years. And that's why we are extremely proud to call ourselves their official retail partner. The strategic collaboration will give us loads of opportunities where both parties can use each others strengths, he says and continues:

- Scandinavia's most successful football retailer and the most successful football club starts a great partnership. It's another great initiative which enhances our vision about making football dreams come true.

We're looking forward to following F.C. Copenhagen and celebrate their achievements with them along with adidas.