We welcome the Adidas Brazuca: The World Cup ball has landed

The samba rhythms are starting to sound, and the World Cup in Brazil feels closer than ever. Adidas have now presented the brand new Adidas Brazuca football, and it's not just any ball. Ladies and gentlemen: this is the world cup ball.

The new Adidas Brazuca was presented at a huge event in Rio De Janeiro with a spectacular 3D light projector illustrating that this is an extraordinary ball that demands the utmost attention.

The new Adidas Brazuca has been highly anticipated, and the name has actually been known for a while. Back in September of 2012 the name was chosen based on a public vote, which involved no less than one million Brazilians. The name is locally used to describe the Brazilian lifestyle.

There is lots of Brazilian rhythm and sole in this ball. The design is iconic and made to celebrate the passionate Brazilian culture rich of traditions. The colours represent the wish-band, which is widely known in Brazil under the name 'fita do Senhor do Bonfim da Bahia'.

It is not just the design and the name, that has been a long time in the making, and has taken a lot of thought and going back and forth. The technology behind the ball is among the most thoroughly tested Adidas balls that have ever seen the light of day. 600 of the worlds best players, 30 teams in 10 countries have tested the ball in order to provide feedback and suggestions for improvements.

It is some of the best players out there who have tested the ball, and among these are Lionel Messi, Iker Casillas, Bastian Schweinsteiger and a true icon, Zinedine Zidane. And the ball has actually already been in game last year, as Sweden and Argentina played a friendly – although it had a different design.

A part of the technology in the ball is the same as we know from the Adidas Tango 12, the Cafusa and the official Champions League match ball. Still Adidas have found space for improvements and multiple changes.

The ball has a new structure with six symmetrical and identical panels, complemented by a different surface that is made to create a better grip, touch, stability and aerodynamic. The ball has been made to match the tough demands that FIFA have for footballs, and you can therefore be certain that the ball will perform even in tough weather conditions.

The new Adidas Brazuca football is launched together with a brand new Adidas campaign with the title “Love Me or Lose Me”. We are not looking to lose sight of the Brazuca ball and in connection with the campaign Adidas will follow the ball as it travels around the world and meets a lot of exciting professional footballers. All before the ball lands at the opening game in Brazil in June.

Even if we are still waiting to see the ball in action, it certainly looks to be quite the popular attraction. The Brazilian national team star Dani Alves surely just has positive words to tie to the ball: “My first impression is, that it is a fantastic football, and we are gonna have a lot of fun with it. Adidas have created an incredibly nice football that matches a tournament as big as the World Cup. Most importantly, it travels well on the pitch and in the air. I am certain that all the players will love it. I surely got excited, and to be honest, I can hardly wait for the opening game,” says Dani Alves.

Dani Alves is surely not the only person who can hardly wait. Here at the Unisportstore Headquarters we are also very much looking forward to seeing the football in action, and we are looking forward to taking an even closer look at the ball.